Homegrown food, technology target global audience

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Showcasing the latest and the greatest

in supermarket and food and beverage products, packaging, displays and fixtures, the 52nd Supermarket Trade Show 2018 (SMTS) will be held on Feb. 14, 15 and 16.
Looking to go global, as many as 2,000 manufacturers will introduce their products over 11 halls at the Makuhari Messe convention center in Chiba Prefecture.
More than 86,000 people, mainly buyers from retailers, visited the last edition of the SMTS. As it marks its 60th anniversary in 2018, the New Supermarket Association of Japan, which organizes the SMTS, is making a leap forward in globalizing the event.
“So far, the event has been regarded as a one-stop portal mostly for retailers and supermarkets from across the country, but we are aware that we have many things to offer the international market,” said Tetsuichiro Tomihari, the exhibition section manager of the New Supermarket Association of Japan.
About 70 percent of the exhibitors are makers of domestically produced items such as fresh food, confectionery, drinks, daily commodities and processed foods.




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