Microsoft Acquires Cloud Gaming Company PlayFab


Microsoft has announced the acquisition of

PlayFab — a company that provides services to game developers to build, launch, and sustain cloud-connected games on mobile, PC, and console.

“This acquisition extends the investments and work we’ve done on Microsoft Azure to provide a world-class cloud platform for the gaming industry,” writes Kareem Choudhry, Corporate Vice President, Gaming at Microsoft in a blog post.

“Games were rapidly shifting from packaged goods, sold in boxes, to “always on” digital services, requiring sophisticated server-based infrastructure to host and operate. Built well, these backend systems enabled games to engage, retain, and monetize players like never before, with longevity in the top grossing charts measured in years. Built poorly, they crashed and burned on launch day,” explainedJames Gwertzman, PlayFab CEO and co-founder.






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